Our Story

OUR STORY

Established in 2002 by Adviye Bergemann, AIDA Tourism has been dedicated to introducing Türkiye’s unique cultural and natural heritage to discerning international travelers. With a background in leading global tourism brands, Bergemann founded AIDA with a clear mission: to deliver premium, tailor-made travel experiences that reflect the richness and authenticity of the destination.

Recognizing the strategic role of destination-focused marketing in the growth of luxury tourism, Bergemann launched the “LuxInTürkiye” platform in 2014. This initiative positions Türkiye as a leading destination for exclusive travel experiences, contributing significantly to the development of luxury tourism and regional economic growth.

In 2019, prior to the global pandemic, she established the International Sustainable Tourism Association (USTUD) to foster collaboration across the tourism value chain. With a strong emphasis on sustainability, AIDA promotes the concept of “luxury travel with impact”, offering its partners and guests meaningful experiences that highlight Türkiye’s hidden treasures while supporting responsible tourism practices.

Today, AIDA Tourism continues to stand out as a trusted partner in luxury travel, combining innovation, sustainability, and excellence in service to create unforgettable journeys in Türkiye.